Who We Are

Launched in February 2013, Alif Ailaan is a campaign that seeks to put education at the front and centre of public discourse in Pakistan. Our goal is to get every Pakistani girl and boy into school, keep them learning and ensure that they receive a quality education.

The campaign is run by a small team of media and strategic communications specialists with experience from across the world. We are funded by the UK Department for International Development.

Frequently Asked Questions

What We Do

We constructively engage with all those who have a stake in Pakistan’s education system

  • Political advocacy at the highest levels of government as well as locally
  • Outreach to parents and communities through grassroots activists and civil society partners
  • Engagement with school heads, teachers and education managers
  • Targeted campaigns in print, on radio and television, and on social media
  • Research and data compilation to assist decision makers and to inform the education discourse

Where We Work

We work in all four provinces of Pakistan as well as Azad Jammu and Kashmir, the Federally Administered Tribal Areas, Gilgit-Baltistan, and the Islamabad Capital Territory.

Our network of education activists is spread across more than 70 districts.

Our office is located in Islamabad.

Our Partners

We support a range of civil society organisations working for education reform

Our partners include non-governmental organisations, think tanks and research organisations, and rural support programmes. We also work closely with ministries of the federal and provincial governments, government agencies and policy makers.

Our Supporters

Our friends and supporters are spread across the country and include parents, teachers, politicians, educationists, policy makers, media analysts, journalists, celebrities and ordinary Pakistanis concerned about the state of education in Pakistan.

Friends of the campaign

  • Baela Raza Jamil

    Civil Society

    Baela Raza jamil is an eminent educationist in Pakistan and heads Idaar-e-Taleem-o-Agahi.
  • Khurram Dastagir Khan

    Politician

    Minister of Commerce, PML-N, Gujranwala
  • Qamar ul Islam Raja

    Politician

    Chairman Standing Committee for Education, MPA Punjab Assembly, PML-N, Rawalpindi
  • Faisal Subzwari

    Politician

    PMPA MQM, Karachi
  • Sardar Hussain Babak

    Politician

    MPA ANP, Former Education Minister KPK
  • Mian Abdul Waheed

    Politician

    Education Minister-AJK, PPP
  • Ahsan Iqbal

    Education

    Minister for Planning development and Reforms, PML-N, Narowal
  • Atif Khan

    Education

    Minister for Education KP, PTI, Mardan
  • Sherry Rehman

    Education

    Former Ambassador to United States, member Chief Executive Council-PPP, Karachi
  • Maleeha Lodhi

    Education

    Former Ambassador to United States
  • Dr. Fazlullah Pechuho

    Education

    Additional Chief Secretary of Education and Literacy, Government of Sindh
  • Sharmeen Obaid-Chinoy

    Celebrity

    Sharmeen Obaid Chinoy is an Academy and Emmy Award winning documentary filmmaker. She is the founder of Citizens Archive of Pakistan and has her own company SOCfilms.
  • Ayesha Tammy Haq

    Celebrity

    Ayesha Tammy Haq is a Barrister-at-Law and a media personality. She writes for various newspapers and hosts a radio show on FM89.
  • Fasi Zaka

    Celebrity

    Fasi Zaka is a television host, satirist, political columnist, radio show host and a music critic. He writes for The News and Express Tribune.
  • Strings

    Celebrity

    Strings, Bilal Maqsood and Faisal Kapadia, is a pop-rock band from Pakistan. Strings has released various singles on social and political issues.
  • Moeed pirzada

    Journalist

    Moeed Pirzada is a known Pakistani political commentator and TV journalist. He currently host ‘Siyasat aur Qanoon’ on ARY News.
  • Ejaz Haider

    Anchor

    Ejaz Haider is the Executive Director of Jinnah Institute and hosts ‘Belaag’ on Capital TV.
  • Farukh Pitafi

    Anchor

    Farukh Pitafi is the host of Capital View at Pakistan Television Corporation Limited. He frequently writes for The Tribune.
  • Talat Hussain

    Anchor

    Talat Hussain is a Senior Anchor and Political Analyst at Saach TV. He also hosts the show ‘Live with Talat’ on Aaj TV.
  • Kashif Abbasi

    Anchor

    Kashif Abasi hosts the current affairs talk show ‘Off the Record’ on ARY News
  • Javed Jabbar

    Anchor

    Javed Jabbar is Chairman and Chief Executive, JJ Media (Pvt.) Ltd., Karachi, Pakistan. He is a former Senator and Federal Minister of Pakistan.
  • Wajahat S. Khan

    Journalist

    Wajahat S. Khan is a multimedia journalist. Currently, Khan is reporting and producing for NBC News from Islamabad.
  • Fahad Husain

    Columnist

    Fahd Husain is a columnist for The Express Tribune. He is also the Director News at Express News.
  • Shahzeb khanzada

    Anchor

    Shahzeb Khanzada is a renowned TV host and anchor of the program ‘To the point with Shahzeb Khanzada’ on Express News.
  • Saleem Safi

    Journalist

    Saleem Safi is a Pakistani journalist, defence analyst and the host of ‘Jirga’ on Geo TV. Safi is also a columnist for the Daily Jang.
  • Hamid Mir

    Journalist

    Hamid Mir is a Pakistani journalist, news anchor, and security analyst. He currently hosts the political talk show Capital Talk on Geo TV.
  • Dr. Faisal Bari

    Anchor

    Faisal Bari is a senior adviser, Pakistan, at Open Society Foundations, associate professor of economics, LUMS, and a visiting fellow at IDEAS, Lahore.

What We Offer

We provide grant support to civil society organisations working for education reform and fund research on issues related to education in Pakistan.